Committee members -Socjeta Turistika Maltija 2002 -3
Julian Zarb (Chairman) Anthony Ellul Charles Martin Noel Falzon
Alan Vella
Robert Micallef
Joseph Woods
Janet Grech
Tourism Foresight - St. James Cavalier Centre For Creativity 13th June 2003
Over the last two year all of us have experienced the vulnerability of the tourism industry in producing the economic benefits we may have hoped for in our annual forecasts – yet, we speak of product development; we mention the issue of our main value propositions – but season after season and year after year we wallow , rather precariously, in this lull of delirious bliss – dreaming of a better tomorrow…but that tomorrow cannot ever become a reality if we do not give a firm commitment to change things here and now….. not tomorrow…not after this summer season…here and now ….today, this is the sort of commitment we should have made last year and the year before last…..why are we not capitalizing on our heritage in a more interactive and lively way? Why do we continue to sell itineraries for tourists which have remained unchanged for the past seventy years, at least?
Perhaps, I had better explain what I meant by Capitalizing…I do not mean we continue to ruin our traditional skylines and change our characteristics…but I do mean we should use these as the principal tools for developing an interesting tourist destination based on Product Malta rather than Product Med!
Extract from the Chairman's address - Tourism Foresight 2003
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